The problem,
is it your problem?
Why don’t CRMs work?
- They’re too expensive to customise
- A lack of Sales and Marketing expertise during implementation
- No buy-in from the team, they get no value so they just won’t use it
- Lack of a proven sales model
- An overly complex sales process cannot be automated
What’s the business impact?
- Missed opportunities
- Lost deals and slippage, evaporating deals
- Misleading forecasts, missed targets and damage to reputation
- Misplaced effort and resources
- Inconsistent communications, lack of joined-up conversations, confused customers
- Never confident of meeting targets
